08 · Case Study
Health & Fitness Mobile App Web3 Fitness 2024 Concept

Athlerse
Fitness App

A move-to-earn fitness app. Track every run and workout, earn GYM tokens, and spend them in a social marketplace built for the grind.

Athlerse fitness app, two phones on a pedestal showing the Get Fit stay Healthy onboarding
RoleProduct Designer
Timeline5 Weeks · 2024
TeamSolo · Concept Project
ToolsFigma · Principle
Design fileView on Figma
IOverview

Fitness you actually get rewarded for.

Athlerse is a move-to-earn fitness ecosystem. The mobile app is where it all happens: you track a run or a workout, watch your GYM tokens stack up, climb the leaderboard, and spend what you earn.

I designed the full app, from onboarding to a live run tracker to a token-powered marketplace and a social feed that turns solo miles into a community.

IIThe Problem

Fitness apps you quit by February.

Most fitness apps ask a lot and give back little more than a chart. The novelty fades, the streak breaks, and there is no real reason to lace up tomorrow, nothing to show for the miles you already ran.

The result: motivation that runs on willpower alone, and an app that quietly stops getting opened.

IIIGoals

What we set out to solve.

  1. Make starting a run or workout effortless, one tap and go.
  2. Turn every session into a tangible reward you can see and spend.
  3. Give the numbers meaning with a social feed and live leaderboards.
  4. Build a marketplace worth earning toward, real rewards, not points.
  5. Keep a dark, high-energy interface that reads mid-stride.
IVApproach

How it came together.

01

Map the loop

Charted the core loop that makes the app sticky: move, earn GYM tokens, spend them, compete, then come back and do it again.

02

Prioritise

Made the run tracker and the dashboard the heart of the app. Everything else, social, shop, and profile, orbits those two.

03

Wireframe

Laid out thumb-friendly screens for one-handed use, with big targets and a live timer you can read at a glance mid-run.

04

Design

Built a purple-forward system with playful 3D moments and hybrid light and dark screens, all tuned for energy.

Athlerse fitness app, a hand holding the You crushed it run summary with a route map
VKey Design Decisions

Six choices that shaped the app.

01

A dashboard that pays you back.

Activity rings, steps, calories, and GYM earned sit up top. The home screen answers the one question people open the app to ask: am I making progress?

02

A run tracker built for one hand.

A big live timer, distance, calories, and pace on one face, a basic and a map view, and a single thumb-sized control to pause. No menus mid-run.

03

Earn that actually means something.

Every kilometre and calorie converts to GYM tokens, a currency you can genuinely spend, so effort compounds into something real.

04

A marketplace worth the miles.

Giftcards, Web3 collectibles, and real brand offers, all priced in GYM. The shop gives the grind a destination.

05

Social by default.

A discover feed, global leaderboards, and an airdrop board turn solo runs into friendly competition and give the numbers an audience.

06

Dark, high-energy, readable.

A purple-forward system with 3D moments and hybrid light and dark screens, tuned to read at a glance while you are moving.

VIImpact

Move. Earn. Repeat.

A move-to-earn loop

Move2Earn

The app turns a workout into a loop worth repeating: move, earn GYM tokens, spend them, climb the board, and come back tomorrow. Motivation stops being willpower and starts being a game you want to keep playing.

ActivitiesRun · Walk · Cycle
RewardGYM tokens
Surfaces14+ screens
VIIWhat's Next

Where we're heading.

  1. 01
    Social

    Live group runs.

    Synchronous sessions where friends run together remotely with shared pace, distance, and a live leaderboard.

  2. 02
    Web3

    On-chain GYM wallet.

    Take GYM tokens on-chain with a real wallet, so rewards are genuinely owned, tradeable, and portable beyond the app.

  3. 03
    Coaching

    Adaptive goals & audio coaching.

    Personalised targets that adapt to your pace and history, with voice-led nudges during a session.

The best fitness app is not the one with the most charts. It is the one you actually open tomorrow. Notes on move-to-earn fitness, 2024
Gallery

Selected screens.

VIEW DESIGN See Athlerse
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